Which step is NOT part of the Change Management Process?

The Change Management Process is a structured approach to managing changes within an organization, ensuring that all aspects of the change are carefully considered and implemented effectively. One of the primary focuses of this process is on identifying, assessing, and mitigating risks associated with changes, ensuring that personnel are assigned roles and responsibilities, testing system changes to validate them before full implementation, and ultimately facilitating a smooth transition.

Developing marketing strategies is not a part of the Change Management Process; rather, it falls under marketing or strategic planning, which is concerned with promoting products or services. The Change Management Process is not inherently focused on marketing efforts, but more on managing operational changes, which include risk assessment, personnel assignment, and thorough testing of changes to ensure that they do not adversely affect existing operations or systems. This differentiation is crucial, as it helps to keep the change management efforts aligned with their main objectives of maintaining stability and ensuring successful transition during periods of change.